My work drives revenue. 

Hi, I’m Shawn Gauthier, CREATIVE DIRECTOR | STREGIST | REVENUE DRIVER

My work has won awards, new business, and most importantly, eyeballs (aka: revenue).

My secret is finding your SMIT—that’s the “Single Most Important Thing” about your product. Only then, can your work be strategic, insightful, unignorable, and most importantly, profittable. 

My work for Hilton won the account and helped them grow from 11 brands to 24. 

My work for Greek Gods Yogurt was a test for my agency (from the parent brand, Hain Celestials). Not only did the production budget increase by 25% after sharing my ideas, four new Hain products were added to the agency roster. 

This “Man on the Subway” costume won the Today Show Halloween Costume Contest, turning $40 of cardboard and duct tape into $1400 in Justin Bieber concert Tickets—a 3,500% profit.

My interactive web campaign for Wonderful Pistachios exceeded all engagement goals, propelling a 34% increase in sales.

I bought a panda mask to add levity on a grueling production schedule. The client loved it—and awarded Publicis additional Hilton business without a review. All that for a $30 panda mask (and two decades of reationship building.)



I’m also a Halloween baby, soccer dad, and avid disc golfer (please don’t call it frolf). My wife and I met on a rooftop in NYC, and live in Palm Beach Gardens, Florida (via Brooklyn, SF, and LA).