SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY

Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

BOSCH

SOCIAL

Bosch needed a Mother’s Day campaign with no production budget. The single most important thing: Bosch is the perfect gift for Mom. I built the entire campaign using AI and existing footage. Total production cost: $0.

The single most important thing for Bosch is freshness. Bosch keeps baby carrots babies. I created an AI-generated glam rock lullaby with repurposed content. Production cost: $0.

I turned Bosch Dishwasher Features into a Video Game Demo.