SHAWN GAUTHIER

CREATIVE DIRECTOR & COPYWRITER
THE GAUTHIER CREATIVE GROUP

BOSCH


SOCIAL 


The Brief: Bosch makes the perfect Mother’s Day gift. 
The Budget: $0
The Solution: Using AI (those two kids do not exist) and existing Bosch content, I created this mini campaign.









The Brief: Bosch Keeps Veggies Fresh up to 3x longer. 
The Budget: $0
The Solution: I wrote this lullaby and created the music with AI. The crib full of baby carrots is AI generated and added to existing Bosch photography.



The Brief: Demonstrate RackMatic—the feature that allows you to tilt the top rack to fit more dishes.
The Solution: I created a fake video game demo to demostrate the functionality of RackMatic.
The Result: A product demo that feels more like a puzzle than an ad.



The Brief: Bosch makes the perfect Mother’s Day gift.
The Budget: $0
The Solution: Using AI, I put the Death Star into the Bosch Universe.