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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

GREEK GODS YOGURT


SOCIAL VIDEOS


My campaign prompted an immediate 25% increase in the production budget. For Greek Gods, the single most important thing is taste. That focus led to the new tagline, “Wholly Divine Taste.” Each spot shows taste transforming a Greek god: Poseidon switches to a spoon. Medusa has a good hair day. The concept worked so well in 6-second videos that the client added 15-second spots to the assignment. Parent company Hain Celestial also awarded my agency the Earth’s Best™ Organic brand without a review.
 

Poseidon





Medusa