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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

HALOS


TELEVISION


There are few things more difficult than shooting with kids and pets. To get the best performance from both, we used the boy’s head from one take and his body and the cat from another. But my favorite thing about working on this brand... it feels good to sell healthy fruit to kids.


SOCIAL


I oversaw the creation of the "talking Halos" mini campaign for social. What better way to tell our farm-to-table story than hearing it right from the orange's mouth?