HARVEST SNAPS
SOCIAL
When Havest Snaps launched new Crunchions, they wanted to encourage consumption at TV time. Sharing at TV time. I created a social campaign with headlines written on decorative pillows so they wouldn’t feel like headlines.
I created a sweepstakes to illustrate the chunchiness of new Crunchions. Our audience had to guess movie quotes that had been obscured by excessive crunchiness.
In October, Harvest snaps asked me to promote their new family-sized bag. Okay, how about a family a spiders!?
https://twitter.com/i/status/1317148590159073284
Covid protocol required that we cast family members so we were often working with non-actors. These real-life brothers were instant pros who made my wishbone idea for sharing new Crunchions so watchable and rewatchable.