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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

HARVEST SNAPS 


SOCIAL 


When Havest Snaps launched new Crunchions, they wanted to encourage consumption at TV time. Sharing at TV time. I created a social campaign with headlines written on decorative pillows so they wouldn’t feel like headlines. 



I created a sweepstakes to illustrate the chunchiness of new Crunchions. Our audience had to guess movie quotes that had been obscured by excessive crunchiness. 




In October, Harvest snaps asked me to promote their new family-sized bag. Okay, how about a family a spiders!?


https://twitter.com/i/status/1317148590159073284

Covid protocol required that we cast family members so we were often working with non-actors. These real-life brothers were instant pros who made my wishbone idea for sharing new Crunchions so watchable and rewatchable.