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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

HILTON HONORS 


I won $17M Hilton Honors for Publicis NY and spearheaded the rebrand before Hilton went public. The single most important thing for Hilton is that travel creates core memories. This focus steered the client away from generic memories that create a sea of sameness in the hospitality industry (aka: cheersing vacation beverages.)

PRINT


PHOTO LIBRARY REBRAND


After creating this photo library, Hilton’s loyalty membership increased exponentially. Once just 11 hotel brands, Hilton has grown to over 25. I am a CD/Copy. But before writing a single word, I try to tell each story visually. The results quite literally speak for themselves.



POSTGRAM APP

This app turned your photos into postcards.



2012 LONDON OLYMPICS

My team created this print campaign to announce the London Olympics.