HILTON
RADIO
I created these radio spots as a part of Hilton’s first-ever celebrity-focused campaign starring Anna Kendrick.
The Brief: Discount travel sites were cutting into Hilton’s revenue. Communicate that booking directly through Hilton.com actually offers the best rates.
The Results: Double-digit growth in brand consideration and increased consumers’ intent to book direct at Hilton.com or through the Hilton Honors app. Additionally, the message resonated with younger consumers, specifically Millennials and Generation Z.
