The Brief: Promote Hilton’s Connected Rooms.

Solution: We captured that “There you are!” moment—two guests flinging open their connected room doors and reuniting.

We invited people to share their own “There you are!” expressions.

1,700+ submissions

Instagram: 4 influencers drove 14M+ impressions and 15K+ engagement.

Outperformed projected reach by 68%

Achieved 49.45% engagement rate (nearly 3x Twitter’s benchmark)

Exceeded expected engagement by 88%