︎

SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

HILTON SOCIAL


CONNECTED ROOMS ACTIVATION AND CONTEST




The Brief: Promote Hilton’s Connected Rooms.

Solution: We captured that “There you are!” moment—two guests flinging open their connected room doors and reuniting.

We invited people to share their own “There you are!” expressions.

  • 1,700+ submissions
  • Instagram: 4 influencers drove 14M+ impressions and 15K+ engagement.
  • Outperformed projected reach by 68%
  • Achieved 49.45% engagement rate (nearly 3x Twitter’s benchmark)
  • Exceeded expected engagement by 88%

    •  

    SOCIAL POSTS