SHAWN GAUTHIER
CREATIVE DIRECTOR/COPY
Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.
KASHI
TELEVISION
Nearly 75% of consumers are actively increasing their protein intake. I helped Kashi jump on that trend.
Kashi Cinnamon Harvest
Easter Egg: Watch how the muffin pan is repurposed at the end of this commercial.