SHAWN GAUTHIER
CREATIVE DIRECTOR/COPY
Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.
PEPTO BISMAL
NCAA BASKETBALL TOURNAMENT
March Madness is another event known for filling up the sports bars, watching the games
and overindulging.
Prepare for the upset.
