SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY

Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

PHARMA PITCH WORK

BOTOX FOR MIGRAINES

The Brief: Migraine-Free days are beautiful.
The Solution: Express the horrors of migraines with visuals that exude optimism. Unbranded to create buzz without the legal .
Additionally, presented the campaign tagline “Head Anywhere.”

PFIZER

LITFULO ALOPECIA TREATMENT

The Brief: Express that alopecia is about losing more than hair.
The Solution: Developed hair-strand font illustrating the loss that comes with hair loss.