Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.
PILLSBURY
TELEVISION
What's gotten into the doughboy? Looks like he's tripping.
RADIO
Pillsbury wanted people to know their Microwave Biscuits were quick and easy.
So, I created a new catch phrase: Quick as a biscuit.
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