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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

POM WONDERFUL


TELEVISION


 When POM Wonderful sponsored Finding Your Roots, they asked me to write commercials highlighting pomegranate history.
Hmmm, a historical lesson about fruit? Challenge accepted.  

In this spot, we learn that pomegranates are a symbol of fertility. And mind you, this was a commercial on PBS.

POM WEBSITE


Juliet was pregnant. Shakespeare reveals as much when Romeo references a pomegranate tree – a symbol of fertility — the morning after thier first night together. Want to learn more about pomegranate history? If so, I’ve done my job. My website for POM Wonderful, was named a CSS Awards' Site of the Day. Take a listen to hear dozens of stories stretching back over 2000 years. And ask me how to open a pomegranate. Hint: never cut through it. It’s truly a fascinating fruit.