SHAWN GAUTHIER

Executive creative leader with 25+ years driving brand growth at Publicis, McCann, Saatchi & Saatchi, and The Wonderful Company. Award-winning strategist—Cannes Lions, Gold Effie, AdWeek Best Spot—who conceives campaigns, builds teams, and elevates brands from positioning through production. Early AI adopter integrating generative tools into creative workflows since 2023.

• Served as lead Creative Director and writer across Bosch and Thermador, directing all copy strategy for social, in-store, web, and video.
• Spearheaded high-visibility brand partnerships with Tennis Channel, Lavazza Coffee, and Lowe's—expanding audience reach and co-branded storytelling.
• Defined voice, messaging hierarchy, and editorial standards used by the broader creative team.

• Pitched a breakthrough campaign for Greek Gods Yogurt that secured larger budgets and opened new business from parent company Hain Celestial.
• Led creative pitches for Rana Lasagna, Truff Hot Sauce, and Ritter Sport German Chocolate—shaping brand voice and campaign strategy.
• Restructured the agency's creative brief to sharpen strategic thinking across all accounts; mentored and managed a team of Creative Directors.

• Wrote an animated TED Talk on hidden sugars that surpassed 1M views, demonstrating command of long-form persuasive storytelling.
• Authored the launch site and brand voice for TRU by Hilton—a millennial-focused hotel brand now operating 100+ properties, plus partnership content for Hilton x Amex and Hilton x The Grammys.
• Named and developed the verbal identity for OMNI, Grand Valley State University's online university, replacing divisive legacy language with aspirational positioning.
• Ongoing AI integration: use generative tools (ChatGPT, Claude, Midjourney, Runway) to accelerate concepting, content production, and client presentations.

• Concepted and wrote TV, social, and collateral campaigns that contributed to Wonderful Pistachios crossing the $1B revenue milestone.
• Developed an interactive gaming activation for Pistachios that generated 100K+ views within its first month of launch.
• Rebuilt the digital experience for POM Wonderful, rewriting the website from brand strategy through product copy.

• Led the rebranding of Hilton Honors at Publicis—a pivotal repositioning that preceded the company's IPO.
• Won Cannes Lions and a Gold Effie; created two-time AdWeek Best Spot of the Year campaigns.
• Helmed P&G brand creative for Scope, NyQuil, and others—managing large teams, agency relationships, and global campaign production.