SHAWN GAUTHIER
CREATIVE DIRECTOR/COPY
Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.
TED ED LESSON
Under the guidance of Dr. Robert Lustig, I wrote this animated TED Talk to help people understand that sugar is everywhere. Avoiding it isn’t as easy as skipping the sweets. The video has garnered over 1 million views.
SUGAR” HIDING IN PLAIN SIGHT