TOASTER STRUDEL
TELEVISION
Both of these spots led to record sales — and ultimately changed my career trajectory.
The client, brand, talent and director made working on this pure joy. I used an oversaturated color and low-fi graphics
to parody retro commercials from Saturday morning cartoons. And at the time, I enjoyed every minute.
In hindsight, I realized pitching chocolate fudge to children for breakfast was really selling diabetes. I’ve dedicated my career to
products that promote healthy choices.