SHAWN GAUTHIER
CREATIVE DIRECTOR/COPY
Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT). Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.
TRU BY HILTON
WEBSITE COPY & CREATIVE
When Hilton launched a new brand to appeal to the millennial market, they asked me to write copy to sell their small rooms and limited ammenities as a plus. Okay, so they’re not small rooms; they’re functionally fun-sized. Click below and scroll to see how I helped Hilton sell a hotel as a cost-conscious, fun, social space.
Check out the full website here.
SOCIAL
I created social posts
