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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

WONDERFUL BRAND


DIGITAL BILLBOARD


On New Year’s Eve 2018, my digital billboard in Time’s Square debuted with three-million people watching live. This was the first-ever multi-brand campaign for the Wonderful Company. To commorate the occasion, that year for Halloween I dressed as Times Square (click ABOUT). Watch what the little Wonderful Halos do at the very end.

AN IMPOSSIBLE ASSIGNMENT


Interoffice communication isn’t always a glamorous assignment. When I was asked to write the Wonderful Agency’s birthday greeting to our billionaire owner, natually, I held a focus group.