WONDERFUL PISTACHIOS

DESTROY ERNIE'S EVIDENCE

Voiced by John Cena, this spot chronicles Ernie the Elephant's evening with the Squirrel Sisters. This story continued online with an interactive hunt for the Squirrel Sisters and the missing SD card containing everything that happened between them.

TELEVISION

In this interactive web experience, gamers played for $100,000 in prizes, including a pistachio-green Jeep. It featured eight chapters and nine video games that led to the missing SD card Ernie needs you to destroy. The game averaged 5 minutes of play per chapter. Over 270K users registered, and we garnered 55+ million impressions.

W3 Gold Awards, CSS Awards Site of the Day, Winner of the Day, Awwwards Honorable Mention