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SHAWN GAUTHIER

CREATIVE DIRECTOR/COPY


Former Saatchi & Saatchi, McCann, and Publicis CD/Copy. My process for creating great work: Find the single most important thing (SMIT).  Focus every effort and every team on that singular, strategic insight. At first, aim for quantity. Be prolific. Then edit and finesse. If something makes you laugh, make it work. Keep copy to a minimum. Tell stories visually. Have fun. The best idea of your life might be two seconds away.

WONDERFUL PISTACHIOS 


DESTROY ERNIE'S EVIDENCE


Voiced by John Cena, this spot chronicles Ernie the Elephant's evening with the Squirrel Sisters. This story continued online with an interactive hunt for the Squirrel Sisters and the missing SD card containing everything that happened between them.

TELEVISION




In this interactive web experience, gamers played for $100,000 in prizes, including a pistachio-green Jeep. It featured eight chapters and nine video games that led to the missing SD card Ernie needs you to destroy. The game averaged 5 minutes of play per chapter. Over 270K users registered, and we garnered 55+ million impressions.

W3 Gold Awards, CSS Awards Site of the Day, Winner of the Day, Awwwards Honorable Mention

WEBSITE





SOCIAL