https://shawngauthier.cargo.site Shawn Gauthier Thu, 29 Jan 2026 19:17:44 +0000 https://shawngauthier.cargo.site en https://shawngauthier.cargo.site/HOME Wed, 18 Sep 2019 14:25:47 +0000 Shawn Gauthier https://shawngauthier.cargo.site/HOME https://shawngauthier.cargo.site/RESUME Tue, 25 Mar 2014 19:27:08 +0000 Shawn Gauthier https://shawngauthier.cargo.site/RESUME Executive creative leader with 25+ years driving brand growth at Publicis, McCann, Saatchi &amp; Saatchi, and The Wonderful Company. Award-winning strategist—Cannes Lions, Gold Effie, AdWeek Best Spot—who conceives campaigns, builds teams, and elevates brands from positioning through production. Early AI adopter integrating generative tools into creative workflows since 2023. EXPERIENCE SmartMagic&nbsp; •&nbsp; Los Angeles, CA&nbsp; |&nbsp; Head of Copy &amp; Creative Lead&nbsp; |&nbsp; Dec 2024 – Nov 2025 Served as lead Creative Director and writer across Bosch and Thermador, directing all copy strategy for social, in-store, web, and video.Spearheaded high-visibility brand partnerships with Tennis Channel, Lavazza Coffee, and Lowe's—expanding audience reach and co-branded storytelling.Defined voice, messaging hierarchy, and editorial standards used by the broader creative team. SRW Agency&nbsp; •&nbsp; Chicago, IL&nbsp; |&nbsp; Interim Group Creative Director (Freelance)&nbsp; |&nbsp; Oct – Dec 2024 Pitched a breakthrough campaign for Greek Gods Yogurt that secured larger budgets and opened new business from parent company Hain Celestial.Led creative pitches for Rana Lasagna, Truff Hot Sauce, and Ritter Sport German Chocolate—shaping brand voice and campaign strategy.Restructured the agency's creative brief to sharpen strategic thinking across all accounts; mentored and managed a team of Creative Directors. Gauthier Creative Group&nbsp; •&nbsp; Los Angeles, CA&nbsp; |&nbsp; Founder, Creative Director &amp; Copywriter&nbsp; |&nbsp; 2019 – Present Wrote an animated TED Talk on hidden sugars that surpassed 1M views, demonstrating command of long-form persuasive storytelling.Authored the launch site and brand voice for TRU by Hilton—a millennial-focused hotel brand now operating 100+ properties, plus partnership content for Hilton x Amex and Hilton x The Grammys.Named and developed the verbal identity for OMNI, Grand Valley State University's online university, replacing divisive legacy language with aspirational positioning.Ongoing AI integration: use generative tools (ChatGPT, Claude, Midjourney, Runway) to accelerate concepting, content production, and client presentations. The Wonderful Company&nbsp; •&nbsp; Los Angeles, CA&nbsp; |&nbsp; Associate Creative Director&nbsp; |&nbsp; 2014 – 2018 Concepted and wrote TV, social, and collateral campaigns that contributed to Wonderful Pistachios crossing the $1B revenue milestone.Developed an interactive gaming activation for Pistachios that generated 100K+ views within its first month of launch.Rebuilt the digital experience for POM Wonderful, rewriting the website from brand strategy through product copy. Publicis&nbsp; •&nbsp; McCann Erickson&nbsp; •&nbsp; Saatchi &amp; Saatchi&nbsp; •&nbsp; D'Arcy&nbsp; |&nbsp; New York, NY VP Creative Director / Copywriter&nbsp; |&nbsp; 1999 – 2012 Led the rebranding of Hilton Honors at Publicis—a pivotal repositioning that preceded the company's IPO.Won Cannes Lions and a Gold Effie; created two-time AdWeek Best Spot of the Year campaigns.Helmed P&amp;G brand creative for Scope, NyQuil, and others—managing large teams, agency relationships, and global campaign production. SKILLS &amp; CAPABILITIES Creative Leadership:&nbsp; Executive CD, group CD, team building, creative brief development, pitching new business Brand Strategy:&nbsp; Positioning, naming, verbal identity, audience targeting, campaign architecture Copywriting:&nbsp; TV/video scripts, digital &amp; social, web, OOH, in-store, long-form, UX copy AI Tools:&nbsp; ChatGPT, Claude, Udio, Perplexity, Canva, Splice — concepting, scripting,&nbsp; image/video/music generation. Production:&nbsp; Broadcast, digital video, social content, integrated campaigns Collaboration:&nbsp; Cross-functional teams, brand managers, producers, designers, agency partners AWARDS &amp; RECOGNITION Cannes Lions&nbsp; •&nbsp; Gold Effie&nbsp; •&nbsp; Two-Time AdWeek Best Spot of the Year EDUCATION Emerson College&nbsp; —&nbsp; B.S., Advertising&nbsp; |&nbsp; Boston / The Netherlands / Los Angeles The Audacious School of Astonishing Pursuits: Creative Mega Machine™ course by W+K CCO Jason Bagley https://shawngauthier.cargo.site/SIZZLE-REEL Thu, 29 Jan 2026 19:17:44 +0000 Shawn Gauthier https://shawngauthier.cargo.site/SIZZLE-REEL SIZZLE REEL&nbsp; These spots represent over $1B in brand value.&nbsp; From blank page to broadcast, my insights and ideas turn views into revenue.&nbsp; https://shawngauthier.cargo.site/GREEK-GODS Mon, 07 Jul 2025 12:22:54 +0000 Shawn Gauthier https://shawngauthier.cargo.site/GREEK-GODS GREEK GODS YOGURT SOCIAL VIDEOS This commercial was a test by parent company Hain Celetials for my agency. My scripts promted an immediate +$25K investment—and new brand work without a review.&nbsp; Poseidon Medusa https://shawngauthier.cargo.site/TENNIS-CHANNEL-PARTNERSHIP-WITH-BOSCH Wed, 17 Dec 2025 22:55:03 +0000 Shawn Gauthier https://shawngauthier.cargo.site/TENNIS-CHANNEL-PARTNERSHIP-WITH-BOSCH BOSCH x TENNIS CHANNEL PARTNERSHIPTELEVISIONThis spot launched the Bosch x Tennis Channel partnership.&nbsp; https://shawngauthier.cargo.site/BOSCH Mon, 07 Jul 2025 12:44:20 +0000 Shawn Gauthier https://shawngauthier.cargo.site/BOSCH BOSCH SOCIAL The two children are AI. So is the set, and the Mom.&nbsp; I also repurposed existing video footage to create full campaign for $0.00. The image is AI edited with existing footage. I used AI audio to compose a glam rock lullaby.&nbsp; I repurposed existing content. Production cost: $0.00. I turned Bosch Dishwasher Features into a Video Game Demo. https://shawngauthier.cargo.site/HILTON-SOCIAL Fri, 03 Feb 2023 17:53:57 +0000 Shawn Gauthier https://shawngauthier.cargo.site/HILTON-SOCIAL HILTON SOCIAL CONNECTED ROOMS ACTIVATION AND CONTEST <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/498fdeae93cade6bbbf05156a280e8b20ba0facaeb357ad64a5743695fc96dfa/HILTONFACE01.gif" data-mid="167182365" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/498fdeae93cade6bbbf05156a280e8b20ba0facaeb357ad64a5743695fc96dfa/HILTONFACE01.gif" /> The Brief: Promote Hilton’s Connected Rooms. Solution: We captured that “There you are!” moment—two guests flinging open their connected room doors and reuniting.We invited people to share their own “There you are!” expressions.1,700+ submissionsInstagram: 4 influencers drove 14M+ impressions and 15K+ engagement.Outperformed projected reach by 68%Achieved 49.45% engagement rate (nearly 3x Twitter’s benchmark)Exceeded expected engagement by 88% &nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8047bf4f67025692bda1a015addda704c47ee781b19eb88a2e98108855f649f/HILTONFACE02.gif" data-mid="167182394" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b8047bf4f67025692bda1a015addda704c47ee781b19eb88a2e98108855f649f/HILTONFACE02.gif" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/435b01939fe216e5da22208c0026e5e2372abca2c23841c9449fbc81a9b566c6/HILTON3.gif" data-mid="167182395" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/435b01939fe216e5da22208c0026e5e2372abca2c23841c9449fbc81a9b566c6/HILTON3.gif" /> <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/513e3970659052c1d3f44c033c0e07ec8f66b94b7edc0997024496dcbc201ff8/HILTON4.gif" data-mid="167182396" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/513e3970659052c1d3f44c033c0e07ec8f66b94b7edc0997024496dcbc201ff8/HILTON4.gif" /> SOCIAL POSTS <img width="281" height="341" width_o="281" height_o="341" data-src="https://freight.cargo.site/t/original/i/d04e6d73477dac6d6726002a4113e511a72f2975ce9aa4c062ece86c0613075e/Hilton-IG-FACE3.jpeg" data-mid="167200912" border="0" src="https://freight.cargo.site/w/281/i/d04e6d73477dac6d6726002a4113e511a72f2975ce9aa4c062ece86c0613075e/Hilton-IG-FACE3.jpeg" /><img width="293" height="344" width_o="293" height_o="344" data-src="https://freight.cargo.site/t/original/i/0c9ac2661ff158841e84f59fdbfbba786cbcd2c7ce23214f0e56e3ff53e6a85d/Hilton-IG-FACE4.jpeg" data-mid="167200913" border="0" src="https://freight.cargo.site/w/293/i/0c9ac2661ff158841e84f59fdbfbba786cbcd2c7ce23214f0e56e3ff53e6a85d/Hilton-IG-FACE4.jpeg" /> <img width="198" height="345" width_o="198" height_o="345" data-src="https://freight.cargo.site/t/original/i/9a1ec60b19c9c4fe9166cb046ca27a851be7210383349fff713338d514538c63/Hilton-IG-FACE2.jpeg" data-mid="167200911" border="0" src="https://freight.cargo.site/w/198/i/9a1ec60b19c9c4fe9166cb046ca27a851be7210383349fff713338d514538c63/Hilton-IG-FACE2.jpeg" /> <img width="181" height="312" width_o="181" height_o="312" data-src="https://freight.cargo.site/t/original/i/f87055064193260bea77258ec2704b3ee7d95efa5891c2ab6e12b8a94253da99/Hilton-IG-FACE6.jpeg" data-mid="167200915" border="0" src="https://freight.cargo.site/w/181/i/f87055064193260bea77258ec2704b3ee7d95efa5891c2ab6e12b8a94253da99/Hilton-IG-FACE6.jpeg" /> <img width="184" height="312" width_o="184" height_o="312" data-src="https://freight.cargo.site/t/original/i/48201651f994f7c2f8c7b9dfc0834c85ae4bf330c5b9f75799fd01d097afee09/Hilton-IG-FACE5.jpeg" data-mid="167200914" border="0" src="https://freight.cargo.site/w/184/i/48201651f994f7c2f8c7b9dfc0834c85ae4bf330c5b9f75799fd01d097afee09/Hilton-IG-FACE5.jpeg" /> https://shawngauthier.cargo.site/HILTON-TO-NEW-MEMORIES Fri, 03 Feb 2023 16:17:35 +0000 Shawn Gauthier https://shawngauthier.cargo.site/HILTON-TO-NEW-MEMORIES HILTON “SUIT FAIL” TELEVISION This spot garnered Hilton’s highest test scores ever among Millennials. https://shawngauthier.cargo.site/HILTON-HONORS Thu, 18 Oct 2012 22:13:57 +0000 Shawn Gauthier https://shawngauthier.cargo.site/HILTON-HONORS HILTON HONORS&nbsp; I won Hilton Honors for Publicis NY and spearheaded the rebrand before Hilton went public.&nbsp; PRINT <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/94b34b585d60d8fc8d86e195a890c1c3065da16834fefca92b64d09231d9fadc/HHONORS_WORK_o.jpg" data-mid="50884662" border="0" src="https://freight.cargo.site/w/1000/i/94b34b585d60d8fc8d86e195a890c1c3065da16834fefca92b64d09231d9fadc/HHONORS_WORK_o.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/02ad891befaebe8bd07a52ee90fc8d19af2efde8bb1523d97fc7c732fb6c01d4/HHONORS_TENSION_o.jpg" data-mid="50884660" border="0" src="https://freight.cargo.site/w/1000/i/02ad891befaebe8bd07a52ee90fc8d19af2efde8bb1523d97fc7c732fb6c01d4/HHONORS_TENSION_o.jpg" /> <img width="2377" height="1533" width_o="2377" height_o="1533" data-src="https://freight.cargo.site/t/original/i/1b0f12f358896b2293f7f55fb72011e9347cb31ce4038dd4043053624ec294e7/HH-GET-A-ROOM.jpg" data-mid="50884654" border="0" src="https://freight.cargo.site/w/1000/i/1b0f12f358896b2293f7f55fb72011e9347cb31ce4038dd4043053624ec294e7/HH-GET-A-ROOM.jpg" /> <img width="3179" height="2041" width_o="3179" height_o="2041" data-src="https://freight.cargo.site/t/original/i/028c2615cd4f728f0d7f87e4cd905b5adf146d670cf69fbfac16ce4e46dff869/HH-TIME-DOESN-T-MATTER-copy.jpg" data-mid="50884655" border="0" src="https://freight.cargo.site/w/1000/i/028c2615cd4f728f0d7f87e4cd905b5adf146d670cf69fbfac16ce4e46dff869/HH-TIME-DOESN-T-MATTER-copy.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/d0dbf3fc69d27c49a518b9a34c89d7ca804626eee13cb2e6b39b402ebe70313b/HHONORS_THOUSAND_o-1.jpg" data-mid="50884661" border="0" src="https://freight.cargo.site/w/1000/i/d0dbf3fc69d27c49a518b9a34c89d7ca804626eee13cb2e6b39b402ebe70313b/HHONORS_THOUSAND_o-1.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/ef6b0167e31178602891d48c0edc962569af3f357c02dfd3bf3904260a63be24/HHONORS_JEALOUS_o.jpg" data-mid="50884659" border="0" src="https://freight.cargo.site/w/1000/i/ef6b0167e31178602891d48c0edc962569af3f357c02dfd3bf3904260a63be24/HHONORS_JEALOUS_o.jpg" /> <img width="3175" height="2085" width_o="3175" height_o="2085" data-src="https://freight.cargo.site/t/original/i/3d5f4dca1a77140985609a18d2cfd37c83dbdb4f50c8f67ad56d792eb8c817b7/HH-WATCHING-TELEVISION-copy.jpg" data-mid="50884656" border="0" src="https://freight.cargo.site/w/1000/i/3d5f4dca1a77140985609a18d2cfd37c83dbdb4f50c8f67ad56d792eb8c817b7/HH-WATCHING-TELEVISION-copy.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/c2e6a49b69834eed0c71a64a51320b9f5a18a3b4e4245c11f1749d62767569b2/HHONORS_AFRAID_o.jpg" data-mid="50884657" border="0" src="https://freight.cargo.site/w/1000/i/c2e6a49b69834eed0c71a64a51320b9f5a18a3b4e4245c11f1749d62767569b2/HHONORS_AFRAID_o.jpg" /> <img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/0e57eef8f520917c1a46b56452cd2b8f2a438ac1e300742b366ac6764daf9d35/HHONORS_AIRfix_o.jpg" data-mid="50884658" border="0" src="https://freight.cargo.site/w/1000/i/0e57eef8f520917c1a46b56452cd2b8f2a438ac1e300742b366ac6764daf9d35/HHONORS_AIRfix_o.jpg" /> PHOTO LIBRARY REBRAND After creating this photo library, Hilton’s loyalty membership increased exponentially. Once just 11 hotel brands, Hilton has grown to over 25.&nbsp; <img width="1434" height="952" width_o="1434" height_o="952" data-src="https://freight.cargo.site/t/original/i/b1082a03d05c3ae66524031f45e5608139dbd5b132b7a3887ecefd511bd0ebe3/Screenshot-2026-03-16-at-8.58.09PM.png" data-mid="246413562" border="0" src="https://freight.cargo.site/w/1000/i/b1082a03d05c3ae66524031f45e5608139dbd5b132b7a3887ecefd511bd0ebe3/Screenshot-2026-03-16-at-8.58.09PM.png" /> <img width="1186" height="792" width_o="1186" height_o="792" data-src="https://freight.cargo.site/t/original/i/0db3fb1ac75003248dbbd3eae300f1423d36d3200d3dd2bb89101e39a7e93333/Screenshot-2026-03-15-at-4.11.40PM.png" data-mid="246413565" border="0" src="https://freight.cargo.site/w/1000/i/0db3fb1ac75003248dbbd3eae300f1423d36d3200d3dd2bb89101e39a7e93333/Screenshot-2026-03-15-at-4.11.40PM.png" /> <img width="2008" height="1334" width_o="2008" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e59e74dcd219b0a8f6ee2b5f335b09535086658c6113db1d96c44d6614d3216a/Screenshot-2026-03-16-at-6.54.57PM.png" data-mid="246413563" border="0" src="https://freight.cargo.site/w/1000/i/e59e74dcd219b0a8f6ee2b5f335b09535086658c6113db1d96c44d6614d3216a/Screenshot-2026-03-16-at-6.54.57PM.png" /> <img width="1176" height="780" width_o="1176" height_o="780" data-src="https://freight.cargo.site/t/original/i/e7b5fc996d5a9b6e58a7dba7f877c938b90447a91ff16378ebe5069da3f4c556/Screenshot-2026-03-15-at-2.00.01AM.png" data-mid="246413566" border="0" src="https://freight.cargo.site/w/1000/i/e7b5fc996d5a9b6e58a7dba7f877c938b90447a91ff16378ebe5069da3f4c556/Screenshot-2026-03-15-at-2.00.01AM.png" /> <img width="1422" height="946" width_o="1422" height_o="946" data-src="https://freight.cargo.site/t/original/i/dfb019f405421e21e7d40c6d796e93c2d4060b11a8ebb745872398befa7e927d/Screenshot-2026-03-16-at-8.59.13PM.png" data-mid="246413571" border="0" src="https://freight.cargo.site/w/1000/i/dfb019f405421e21e7d40c6d796e93c2d4060b11a8ebb745872398befa7e927d/Screenshot-2026-03-16-at-8.59.13PM.png" /> <img width="1106" height="732" width_o="1106" height_o="732" data-src="https://freight.cargo.site/t/original/i/488ab7863556bf539b7418f11c5107f3593cbba90d2e06667abd8e59bfe15247/Screenshot-2026-03-20-at-3.31.51PM.png" data-mid="246413845" border="0" src="https://freight.cargo.site/w/1000/i/488ab7863556bf539b7418f11c5107f3593cbba90d2e06667abd8e59bfe15247/Screenshot-2026-03-20-at-3.31.51PM.png" /> <img width="1188" height="780" width_o="1188" height_o="780" data-src="https://freight.cargo.site/t/original/i/8680c347cbc79c81bcdec2833768da450ce123a5a77617494841589629817d33/Screenshot-2026-03-15-at-1.55.11AM.png" data-mid="246413569" border="0" src="https://freight.cargo.site/w/1000/i/8680c347cbc79c81bcdec2833768da450ce123a5a77617494841589629817d33/Screenshot-2026-03-15-at-1.55.11AM.png" /> <img width="1428" height="948" width_o="1428" height_o="948" data-src="https://freight.cargo.site/t/original/i/433df09e60f283e1f184a62177436b6d25b713ef12abcb77933a456aabb7e2d3/Screenshot-2026-03-16-at-8.56.57PM.png" data-mid="246413908" border="0" src="https://freight.cargo.site/w/1000/i/433df09e60f283e1f184a62177436b6d25b713ef12abcb77933a456aabb7e2d3/Screenshot-2026-03-16-at-8.56.57PM.png" /> <img width="1106" height="728" width_o="1106" height_o="728" data-src="https://freight.cargo.site/t/original/i/aaeb54f54cb518508d34bd9f0feeeba8b0260e6b02e05d78194f8d8b930a5c91/Screenshot-2026-03-20-at-3.33.00PM.png" data-mid="246413855" border="0" src="https://freight.cargo.site/w/1000/i/aaeb54f54cb518508d34bd9f0feeeba8b0260e6b02e05d78194f8d8b930a5c91/Screenshot-2026-03-20-at-3.33.00PM.png" /> <img width="1188" height="788" width_o="1188" height_o="788" data-src="https://freight.cargo.site/t/original/i/52ada82f7199fbf73ff04166793b4b713ef9c5c8818b19e884014cf6b1b9d373/Screenshot-2026-03-15-at-1.58.58AM.png" data-mid="246413567" border="0" src="https://freight.cargo.site/w/1000/i/52ada82f7199fbf73ff04166793b4b713ef9c5c8818b19e884014cf6b1b9d373/Screenshot-2026-03-15-at-1.58.58AM.png" /> <img width="1422" height="952" width_o="1422" height_o="952" data-src="https://freight.cargo.site/t/original/i/0f4bfbf5eeb309d6bc9da3d82f08b966698cc0dd0623c3adcf53201a2a193e5d/Screenshot-2026-03-16-at-8.58.47PM.png" data-mid="246413570" border="0" src="https://freight.cargo.site/w/1000/i/0f4bfbf5eeb309d6bc9da3d82f08b966698cc0dd0623c3adcf53201a2a193e5d/Screenshot-2026-03-16-at-8.58.47PM.png" /> <img width="1520" height="1008" width_o="1520" height_o="1008" data-src="https://freight.cargo.site/t/original/i/25e54a3a1a83fd71db4f1e201f2bd38669efd6143b67743fe7fed470e1ac3f65/Screenshot-2026-03-16-at-6.51.10PM.png" data-mid="246413564" border="0" src="https://freight.cargo.site/w/1000/i/25e54a3a1a83fd71db4f1e201f2bd38669efd6143b67743fe7fed470e1ac3f65/Screenshot-2026-03-16-at-6.51.10PM.png" /> POSTGRAM APP This app turned your photos into postcards. <img width="355" height="528" width_o="355" height_o="528" data-src="https://freight.cargo.site/t/original/i/fefa099676ccee888d9d860c7fad55fa55860dfb4156efcecc1e67d6f6ae948e/1_o.png" data-mid="50884652" border="0" data-scale="100" src="https://freight.cargo.site/w/355/i/fefa099676ccee888d9d860c7fad55fa55860dfb4156efcecc1e67d6f6ae948e/1_o.png" /> <img width="316" height="539" width_o="316" height_o="539" data-src="https://freight.cargo.site/t/original/i/396199bff6bfffa6081a45c24c4a129549f12c076b7a43026f42a4ea7207c53e/2_o.png" data-mid="50884651" border="0" src="https://freight.cargo.site/w/316/i/396199bff6bfffa6081a45c24c4a129549f12c076b7a43026f42a4ea7207c53e/2_o.png" /> <img width="309" height="529" width_o="309" height_o="529" data-src="https://freight.cargo.site/t/original/i/be72c21b04c47cdf86b068642b7563d1d12ccf03f6a0311888e74e2675ea7d4f/3_o.png" data-mid="50884650" border="0" src="https://freight.cargo.site/w/309/i/be72c21b04c47cdf86b068642b7563d1d12ccf03f6a0311888e74e2675ea7d4f/3_o.png" /> <img width="302" height="530" width_o="302" height_o="530" data-src="https://freight.cargo.site/t/original/i/67d49f8ff9fa55bc5bb485676c1a5d761e8b0344605a2bc8bc60a7d6f665c29a/4_o.png" data-mid="50884649" border="0" src="https://freight.cargo.site/w/302/i/67d49f8ff9fa55bc5bb485676c1a5d761e8b0344605a2bc8bc60a7d6f665c29a/4_o.png" /> 2012 LONDON OLYMPICS My team created this print campaign to announce the London Olympics. <img width="1769" height="882" width_o="1769" height_o="882" data-src="https://freight.cargo.site/t/original/i/5bcdc324c003d42c1e06915e1f8e88157cc11e2ec77a0a3ecfbd0d5e74485ca3/HHONORS_DreamsTUB_o.jpg" data-mid="50884664" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5bcdc324c003d42c1e06915e1f8e88157cc11e2ec77a0a3ecfbd0d5e74485ca3/HHONORS_DreamsTUB_o.jpg" /> <img width="1769" height="882" width_o="1769" height_o="882" data-src="https://freight.cargo.site/t/original/i/606419cabbe78c6e8e8f29b64a23d3933680ffa24de874ce06743804651f959b/HHONORS_DreamsLOBBY_o.jpg" data-mid="50884665" border="0" src="https://freight.cargo.site/w/1000/i/606419cabbe78c6e8e8f29b64a23d3933680ffa24de874ce06743804651f959b/HHONORS_DreamsLOBBY_o.jpg" /> <img width="1769" height="882" width_o="1769" height_o="882" data-src="https://freight.cargo.site/t/original/i/070265d129bd3297932a7bffa84c050a4378fa61c2f13a9bbce5f966abccc021/HHONORS_DreamsBED_o.jpg" data-mid="50884666" border="0" src="https://freight.cargo.site/w/1000/i/070265d129bd3297932a7bffa84c050a4378fa61c2f13a9bbce5f966abccc021/HHONORS_DreamsBED_o.jpg" /> https://shawngauthier.cargo.site/HILTON-RADIO Wed, 03 Jun 2020 21:21:36 +0000 Shawn Gauthier https://shawngauthier.cargo.site/HILTON-RADIO HILTON RADIO&nbsp; I created these radio spots as a part of Hilton’s first-ever celebrity-focused campaign starring Anna Kendrick. &nbsp;&nbsp;The Brief: Discount travel sites were cutting into Hilton’s revenue. Communicate that booking directly through Hilton.com actually offers the best rates.The Results: Double-digit growth in brand consideration and increased consumers’ intent to book direct at Hilton.com or through the Hilton Honors app. Additionally, the message resonated with younger consumers, specifically Millennials and Generation Z.&nbsp; <img width="1200" height="956" width_o="1200" height_o="956" data-src="https://freight.cargo.site/t/original/i/8fcb32640964384e371ab16cfbd6ebfd04a45d9527b92da529e68e2348eea551/anna-kendrick-at-apple-store-in-new-york-06-20-2016_12.jpeg" data-mid="167152538" border="0" src="https://freight.cargo.site/w/1000/i/8fcb32640964384e371ab16cfbd6ebfd04a45d9527b92da529e68e2348eea551/anna-kendrick-at-apple-store-in-new-york-06-20-2016_12.jpeg" />